THE CHALLENGE: Rebrand the company by dividing and highlighting its four distinct divisions. Set up a hierarchy within the brand and polish the image to reflect their national reach and to attract more sophisticated leads and inquiries.
THE PLAN: Sweeping rebranding of the company. Focus on the four divisions and then create sub-brands for each. Redesign collateral and advertising to improve image.
THE RESULT: North Point has now achieved great success in all four of its divisions and enjoys increased national recognition, and a greater number of inquiries and clients.
