THE CHALLENGE: Define Greene Mill Preserve as a natural, luxurious, residential escape that is convenient to D.C. Must appeal to the sophisticated buyer who wants to retreat to nature, but doesn't want a remote location.
THE PLAN: Create a powerful brand that speaks of luxury and nature. Create print ads and website that further pushes the nature aspect and its convenience & luxury. Establish an amenity package that will attract high-end buyers.
THE RESULT: The community is experiencing healthy sales as a result of attracting sophisticated, qualified buyers.
