THE CHALLENGE: Publicly announce the DeGraffen project in a big way, both locally and nationally.
THE PLAN: Develop a viral marketing initiative using a combination of advertising and public relations to catch the public’s attention, peak interest and create buzz.
THE RESULT: National and local coverage that produced a flood of inquiries. Unsolicited press and coverage continues to flourish long after Maximum’s initial push. The project is now recognized and understood locally and regionally and continues to garner interest from a sophisticated, national audience long after formal PR efforts have ended.
