THE CHALLENGE: Familiarize the real estate buying public with the development group and the location. Identify differentiators and create urgency with potential buyers in a down market.
THE PLAN: Build public awareness and create excitement with a cost-effective PR campaign. Use eye catching headlines, carefully crafted stories, mass and targeted distribution and build media relations.
THE RESULT: Coverage locally, regionally and nationally in golf, investment, realty, construction and general news media. Ignited strong public interest and initiated leads. Free exposure was been equal to hundreds of thousands of advertising dollars.
