GREAT ARTICLE: Brand Mentions Preferred over Ads

Here is a great article from emarketer.com

Brand Mentions Preferred over Ads

APRIL 20, 2009

Young people especially receptive.
Want to get Internet users to visit your Website or follow your brand?

The best way to accomplish those tasks, according to ARAnet, based on polling by Opinion Research Corporation, may not be advertising.

Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act.

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