Advertising: Bringing Up the Rear

Where to advertise next? Gas pumps, public toilet doors, bar coasters, is there anywhere NOT up for GRABS? Well, one. Perhaps you’ve noticed it, though you may not want to admit it. Young female derrieres. Bouncing through every mall in America, every school without a dress code, in every crowd at a sporting event, the hind quarters of young (and not so young) women are speaking loud and speaking proud with a phenomenon professionally referred to as ‘butt writing’.

Funny thing, it’s not really any different than the old practice of putting a message on a tshirt—except that its about 18 inches south… prime real estate, you might say.

Clothing lines like Victoria’s Secret PINK and Juicy Couture, (along with sororities and cheerleaders) commonly display words on the hind region their trousers. They read ‘PINK’ and ‘JUICY’ for example. Personally, I find it right common.

But as long as it’s already out there, why stop at just a regurgitation of the clothing label? Friends, if there’s available (purchasable) space, I say we consider other options. Perhaps a cross promotion with male targeted products (see fig. 1.) Or social causes (fig. 2)  Or traditional bumper sticker wisdom (also fig. 2)

How about double occupancy? I mean, there are two sides to it—maybe two businesses could split the space, you know, like with co-op billboards. Now there’s a study to conduct- which is more effective, a left bun read or right bun read?

I regret to admit that I haven’t figured out an appropriate way to apply this to the world of luxury real estate (your submissions welcomed). But in an industry that’s dabbled in advertising on matches, menus and men’s rooms, could Arse-vertising be too far behind?

The end.