(A darling little rhyme about Fish & Company in 2007)
After three days at a recent national real estate conference, my weary agency compadres had many tales to tell about predictions for the upcoming year.  Here’s my take:
Whales will cruise
Minnows will lose
The sharks will look for blood
The pelicans surely will rule the day  
And the eels will forget to call HUD

Whales will cruise. The big whales will survive on the blubber they’ve stored. They’ll swim along without asking any questions about why people buy from them. Why ask why when there’s still a steady stream of krill?  

Minnows will lose. The developer-come-lately’s who don’t want to put any money into advertising their product will flop and gasp on the shore.

The sharks will look for blood. The hungry predators will continue to bus and fly unqualified folk to events and sell just the cheap stuff, leaving their communities unsold except for the scurvilous group of scrub lots in the corners.

The pelicans surely will rule the day. Those who realize that there’s a whole world up there above the watery deep will eat up the new buyers. These smart birds will rise above it—they’ll look for new techniques for marketing, offer a fair product at a fair price. And they’ll have their beaks ready to scoop up all the buyers that the whales and minnows lose out on through apathy or lack of resources.

And the eels will forget to call HUD. There are a lot of folk swimming under the radar out there who don’t register everywhere they solicit business. There are a lot of folk who do it and don’t ever get caught. There are a lot who do it and do get caught. And last, there will be a few unlucky eels in 2007 who’ll embarrassingly get zapped by the authorities at consumer trade shows and in front of prospective buyers. ZZZZTTTT.  

Fin.